Last year we started with our R Experience at the University of Groningen. Where we taught Marketing and Marketing Intelligence students not only the basics of R and RStudio, but also how to perform data preparation and how to use different modeling techniques. At the beginning of the five courses none of the students ever […]

This Monday was the last day of the R Experience course at the University of Groningen. Since this year Marketing (Intelligence) students are required to use R for assignments, where they’ve only worked with SPSS before. To kickstart their learning curve in R, we lectured the R Experience, in cooperation with the MARUG (Marketing Association […]